7 Questions with Jason Terry

JASON TERRY - US FOODS 5.21.14Every month, we shine the spotlight on one of our amazing team members at Little Soya, giving them some very well deserved props while also affording you the chance to get to know them a little better.

Today’s edition of “7 Questions With…” comes to us from the true birthplace of Little Soya…Las Vegas! Jason Terry plays a key role in our continued growth, helping to get Little Soya in all your favorite West Coast restaurants and stores. He brings over 20 years of experience in the Food & Beverage industry to our company, and he’s truly an invaluable asset to the Little Soya team.

Check out our interview with Jason Terry below (and look out for his special announcement!):

 

1.       What do you do here at Little Soya?

I am the SVP of Global Accounts for the West Coast.  I keep our current customers happy, our current distributors happy, and am constantly trying to find ways to get our amazing soy sauce in the mouths of millions of people.

2.       What 3 words would use to describe yourself?

Driven, passionate, intuitive

3.       What do you like to do in your free time?

Free time for me is spent with my fiancée and my son.  Also love to be outdoors as much as I possibly can with camping, snowboarding, dirt biking, and running.

Jason and his son.

Jason and his son.

4.       Do you have any special talents?

Special talents…..hmmm.  Well I think that I have a very keen sense of being able to read people better than most – I attribute it to being in the F&B business for 20+ years with the customer service always a priority.

5.       What is something interesting that your co-workers don’t know about you?

Something interesting about me that coworkers don’t know is that I am going to be a dad again around March of next year!!

6.       What is the weirdest thing you’ve ever tried Little Soya on?

The weirdest thing that I ever tried Little Soya on was a sweet Mango and damn it was tasty!

7.       What is your favorite thing to put Little Soya on?

I love Little Soya on fish tacos!

 

Thanks so much for taking the time to answer our questions, Jason. And congratulations on your new bundle of joy!

 

 

The Ultimate Labor Day Recipe: Little Soya Sizzling Beef Fajitas

Little Soya Sizzling Steak Fajitas...they are Soya good!

Little Soya Sizzling Steak Fajitas…they are Soya good!

Labor Day is upon us, and that means it’s time for one last summer bash. Labor Day and cookouts go hand in hand. What better way to spend a relaxing day off than enjoying some delicious food and drinks with your family and friends? And when it comes to satisfying the meat lovers at your party, there’s no better way to knock their socks off than with a Little Soya inspired meal.

Our Little Soya Sizzling Beef Fajitas are sure to steal the show at your Labor Day party. The Little Soya based marinade perfectly brings out the best flavors in the grilled beef (note: you can substitute chicken for this recipe).

Here’s how we like to make them:

 

LITTLE SOYA SIZZLING BEEF FAJITAS

3 pounds outside skirt steak

1/3 cup margarine

2 medium Spanish onions, cut into 1/4-inch julienne slices

4 medium green peppers, cut into 1/4-inch julienne slices

1 teaspoon seasoning salt

1 pound tomatoes, cut into wedges

Lemon wedges

 

MARINADE

2 1/2 cups Little Soya gluten-free soy sauce

1 1/4 cups water

1 1/4 cups white vinegar

1 teaspoon minced garlic

1 teaspoon white pepper

Combine soy sauce, water, vinegar, garlic and pepper in large container. Whip with wire whisk until well mixed.

 

INSTRUCTIONS

Place meat in shallow pan. Pour Little Soya marinade over and let marinate in refrigerator 3 hours.

Remove meat from Little Soya marinade and cut into 1/2×3-inch strips. Melt margarine in large skillet. Add onions, green peppers and seasoning salt and sauté until vegetables are tender.

Place meat in large cast-iron skillet and sear over medium heat. Remove from skillet when browned. Place another iron skillet upside down over high flame. Heat almost to point of smoking, about 90 seconds.

Remove hot serving skillet from burner and pile with meat strips and vegetables. Place tomato wedges over meat and vegetables. Garnish with lemon wedges. Makes 6 servings.

 

Variation: For Chicken Fajitas, use 3 pounds chicken breasts. Marinate and cut according to recipe for beef fajitas. Prepare as for beef, but baste chicken with sauce while sautéing.

1 1/4 cups orange juice

1 teaspoon granulated garlic

Dash oregano

 

Ta-da! You’re all done! Now, just sneak a few bites, you know, just to make sure it tastes as delicious as it smells. Serve it up with some tortillas, and you’re all set!

Oh wait, what’s that? You’re thirsty? These Little Soya cocktail recipes are sure to whet your whistle! May we recommend having a Little Soya Michelada with your fajitas? Mmm!!!

Little Soya: The Perfect Lunchbox Companion for Back to School

Add a Little Soya packet to your little one's lunch box!

Add a Little Soya packet to your little one’s lunchbox!

School is back in session, and parents everywhere are getting back in the habit of packing lunches for their little ones. Whether you’re trying to help your child enjoy a healthy, gluten-free diet or you just want to mix things up from the typical PB&J lunch, Little Soya is the perfect addition to any lunchbox! Our single-serving fish-shaped packets are fun, convenient, and cute, so you can pop them in your kid’s lunchbox and they’re sure to love them!

Gluten-Free Diets for Kids

Celiac disease currently affects about 1 in 133 people. That’s roughly 1% of the population. Unfortunately, about 83% of Americans, including kids, who have celiac disease are undiagnosed or misdiagnosed with other conditions. For kids with celiac, even consuming the smallest amount of gluten can lead to big trouble, making digestion difficult, blocking nutrient absorption, and leading to a host of unpleasant side effects.

A 100% gluten-free diet is the only known existing treatment for celiac today. So, if you suspect your child has celiac disease, go see a doctor and considering the benefits of switching your little one to a gluten-free diet.

There are tons of great gluten-free recipe ideas for kids, and Little Soya’s gluten-free soy sauce is always the perfect complement to a healthy diet.

More Than Just Gluten-Free…Inspiring Creative Lunch Ideas for Kids!

Little Soya & to-go sushi make a simple, healthy lunch! Photo credit: Jill Hanner

Little Soya & to-go sushi make a simple, healthy lunch! Photo credit: Jill Hanner

Even if your child isn’t on a gluten-free diet, Little Soya’s cute little fish packets can inspire some really fun and tasty lunchbox ideas for your kids.

We really love this simple lunch box sushi recipe from Sandra’s Easy Cooking. It’s a great change of pace from the typical, boring sandwich, and a fun, tasty way for your kids to get their fruits and veggies. Add a packet of Little Soya to the mix, and your kids will be the envy of the cafeteria! (Tip: Don’t have the time or patience to make sushi? You can get pre-made sushi from your local grocery store and pack it with an ice pack in the lunch bag so it will last until lunch time. Don’t forget the Little Soya!)

Or if your kid isn’t a sushi lover, how about this neat idea from Lunch Box Blues? It’s brown rice, sausage, and soy sauce with a side of star fruit, blueberries, and a peanut butter sandwich on graham crackers. Talk about delicious!

Looking for some more lunchbox ideas? Check out some of our great school lunch ideas from last year!

 

This is how You Celebrate Your Soy Sauce Getting Launched into Space!

For months now, the buzz has been building for Little Soya’s launch on the Ariane 5, ATV-5 spacecraft delivering supplies to astronauts and cosmonauts on the International Space Station. When it finally came time for Little Soya to make history by becoming the first gluten-free soy sauce to blast off into space, we celebrated in grand fashion with not one but TWO launch parties. Hey, it’s not every day you get to launch your product into space, so we busted out the big guns and let the good times roll!

Pre-Launch Party at Hughes Hangar

Team Little Soya representing at the Pre-Launch Party!

Team Little Soya representing at the Pre-Launch Party! Credit Danny Nguyen

With the launch originally scheduled for the evening of Thursday, July 24, we made plans for a huge bash at Hughes Hangar on the popular Washington Ave. in Houston, Texas. As the launch date approached, we received word for the ESA in Paris that actual launch would be postponed a few days for various reasons, but that didn’t stop us from throwing one heck of a pre-launch party!

The event drew a huge crowd of Little Soya fans, media members, and of course, Little Soya employees and their loved ones. All were there to celebrate Little Soya’s historic achievement as well as to enjoy a keynote speech from a real NASA astronaut. The festivity was covered by local ABC News, Houston Chronicle, local Channel 55, and a host of other media outlets.

Check out some awesome photos from the event below taken by Danny Nguyen at www.ssanceman.com.

Our friends at byejoe were in the house serving up amazing cocktails!

Our friends at byejoe were in the house serving up amazing cocktails! Credit Danny Nguyen.

Astronaut photobomb!

Astronaut photobomb! Credit Danny Nguyen

The Dynamic Duo! Gary T. Murphy & Crystal Lee.

The Dynamic Duo! Gary T. Murphy & Crystal Lee. Credit Danny Nguyen

 

Launch Party

Launch day - Time to send these Little Fishies into space!

Launch day – Time to send these Little Fishies into space! Credit Omar Mejia

On July 29, 2014 at 6:47 pm (CDT), Little Soya made history by becoming the first gluten-free soy sauce to be launched into space. Once again, everyone gathered to celebrate the momentous occasion. This time, The De Gaulle in Houston was the site of the party. The beautiful Parisian-themed lounge was the perfect setting to watch the Ariane 5, ATV-5 rocket launch our gluten-free soy sauce packets into space, some 220 miles above the Earth. Those who couldn’t make it tuned in online to watch the launch from around the world.

Check out photos from the event below taken by Omar Mejia.

 

The best soy sauce in the universe is now in space!

The best soy sauce in the universe is now in space! Credit Omar Mejia.

Launch party swag!

Launch party swag! Credit Omar Mejia

Murphy Family Soya

Credit Omar Mejia

Soya Girls Launch

Credit Omar Mejia

Soya Staff Launch

Credit Omar Mejia.

Launch day - Time to send these Little Fishies into space!

Launch day – Time to send these Little Fishies into space! Credit Omar Mejia

Miss the Launch?

If you weren’t able to catch the launch live, here’s your chance to see it for yourself. Click here to see the actual launch video of Little Soya blasting off into space!

 

 

 

It’s Cocktail Time! Introducing the Little Soya Cobbler!

The delicious Little Soya Cobbler! Please sauce responsibly!

The delicious Little Soya Cobbler! Please sauce responsibly!

“It’s so good you can drink it.”

If you’re a Little Soya fan or a chef anywhere in this great nation, you’ve undoubtedly heard this slogan a time or two by now. After we heard it echoing from the four corners of the USA, we even chose to trademark it!

But it’s more than just a tagline – it’s a promise. Here’s something you might not have known. Not only is Little Soya the preferred gluten-free soy sauce of some of the world’s top chefs, but it has also won the hearts of some of the most innovative and skilled mixologists. That’s right, Little Soya is a featured ingredient in some of the tastiest cocktails ever created!

Today, we’re proud to share the recipe to one of the hottest new Little Soya-inspired cocktails – the Little Soya Cobbler. Featuring our out-of-this-world soy sauce and “the traditional spirit of china” byejoe – an ultra-premium baiju, China’s most popular traditional alcohol – this irresistible cocktail is the perfect choice for cooling off on a hot summer day.

Check out the recipe for the Little Soya Cobbler below. Careful, though, it’s addictive! Please sauce responsibly.

 

Little Soya Cobbler

1.5 oz. byejoe Red

1 barspoon Little Soya soy sauce

0.5 oz. Rich Turbinado Syrup

Squeeze and drop 1 Key lime into shaker

Squeeze and drop Half a Mandarin into shaker

1 peach wedge into shaker

2 large black berries into shaker

Shake very hard

Strain over crushed ice and garnish with leftover fruit

 

Oh yeah, there’s one more step we almost forgot: ENJOYA!

 

 

 

 

Little Soya Makes Sushi History by Co-Sponsoring a Free Dinner at the “Jiro Dreams of Sushi” Famed Restaurant in Japan

Takashi Ono, son of famous Sushi Master Jiro Ono, 2013

Takashi Ono, son of famous Sushi Master Jiro Ono, 2013

We told you 2014 was going to be a huge year for Little Soya. From launching our all-new website to preparing to launch Little Soya to the International Space Station, things are really starting to take off around here (no pun intended)! But we’re not slowing down. Today, we’re proud to announce another historic venture that Little Soya is taking part in. Together with the Sushi Club of Houston and Kubo’s Sushi Bar & Grill, we are thrilled to announce that Little Soya is co-sponsoring free dinners at the world’s most legendary sushi chef Jiro Ono’s restaurant Sukiyabashi Jiro in Japan.

Jiro Ono, the 89-year-old sushi master, was the subject of the 2011 documentary Jiro Dreams of Sushi. Simply put, his sushi is the best in the world. Sushi lovers flock from all over the world to Ono’s restaurant Sukiyabashi Jiro in Japan to grab one of those 10 coveted seats and enjoy a meal of a lifetime.

The restaurant, hidden in the subway, offers diners only one item – the omakase course, which contains 20 pieces of sushi carefully prepared by hand and served one at a time. That means no appetizers, no rolls. Just fresh fish and rice with a little seasoning and perhaps some soy sauce or a nikiri. The meal runs between $300 and $400 per person, a price diners are glad to fork over for the chance to be one of Ono’s customers. Simply put, it’s the Holy Grail of the sushi world, and precious few of us will ever get to enjoy it.

That’s why when Carl Rosa, President of the Sushi Club of Houston and tour guide to Japan, approached Little Soya with the idea of sponsoring a free dinner at Sukiyabashi Jiro for tourists attending Rosa’s 2014 guided trips to Japan, we jumped at the opportunity.

Our founder & CEO, Gary T. Murphy, said, “I must say, immediately upon hearing that we were to be included by Carl on this once in a lifetime opportunity, I was thrilled and felt very fortunate. Like Jiro, I have dedicated my life to my business and passion — making the best gluten free soy sauce on this planet. So, we truly feel it is a true honor and privilege to be associated with the iconic sushi master, Jiro Ono. Thank you again Carl Rosa and to the Sushi Club of Houston!”

Kubo’s Sushi Bar & Grill will also be sponsoring these meals with us, and we are so excited to have them as a partner on this historic venture. Providing diners with the chance to have a once-in-a-lifetime experience is something we will cherish forever.

For more information, please visit The Sushi Club of Houston’s website at www.Houston-Sushi.com or our site www.LittleSoya.com

 

 

 

 

Welcome to the New LittleSoya.com!

We’ve been teasing it for a few months now, and today, we are proud to finally launch the all-new LittleSoya.com! The new website features a clean, updated look and fresh, exciting voice that perfectly captures the essence of the brand. It’s an exciting time here at Little Soya with some really HUGE plans for the future, and our new website serves as a great launching pad for all that’s to come!

So, what’s different about the new LittleSoya.com? Let’s take a look:

 

  • The Story of Little Soya—We’ve come a long way in the past 5 years, and it’s been a fun ride with lots of twists and turns along the way! Discover the real, uncensored story of Little Soya on our homepage.
  • New product pages—Our product line has grown in recent years, with the addition of our new chef-grade ½ gallon and 5 gallon container sizes. And don’t forget about the little fish that started it all and our popular retail packs!
  • Chef’s Corner—I’m going to let you in on a secret. The Chef’s Corner is my favorite part of the new website! Every month, we’re going to run a feature on a Little Soya chef, shining a spotlight on some of the world’s best chefs who use Little Soya. Our first feature running right now is on Chef Philip Speer, Little Soya’s first Executive Corporate Chef and Culinary Director/Executive Pastry Chef at the critically acclaimed and James Beard Award winning Uchi.
  • Updated store locator—Need to grab a new pack of Little Soya fishies? Our all-new store locator makes it easy to find stores near you that carry Little Soya!

 

Take a look around the new site, and let us know what you think by leaving a comment below. Hope you like it!

 

 

7 Questions with Founder & CEO Gary T. Murphy

Just flash the Little Soya Signal, and Gary will be there to fight the crime of bad soy sauce!

Just flash the LittleSoyaSignal, and Gary will be there to fight the crime of bad tasting soy sauce! It’s a tough battle, but Gary has taken on this arduous and monumental task… just for you.

Last month, we launched our new series “7 questions with…” Every month, we’ll be shining the spotlight on one our star team members at Little Soya, giving you the chance to get to know them a little better.

Today, we’re talking to the main man himself, Gary Murphy – the Founder, President, and CEO of Little Soya. Or as we like to call him around here, The Soy King. Gary founded Little Soya back in 2009 when the luxurious Caesar’s Palace Hotel & Casino in Las Vegas challenged his old china sourcing company Arisa Global to find them little fish-shaped soy sauce packets. Inspired by his mom’s recommendation to capitalize on the popularity of the unique fish-shaped soy sauce packets, he started Little Soya, and the rest is history.

So, without further ado, here are 7 Questions with Gary Murphy!

 

What do you do here at Little Soya?

Well, officially I’m the Founder, President & CEO.  But when friends and those close to me ask what I do, I generally say, I sell soy sauce.  And when friends ask “How’s it going?” My standard, but very true answer is, “Still slangin’ the soy.”  At its core, my job and my passion is to build and create the best tasting gluten free soy sauce on this planet.

 

What 3 words would use to describe yourself?

Dedicated. Sincere. Determined.

 

What do you like to do in your free time?

You want the short version?  OK, how exciting is this, I call it “Letting my brain rest.” That means doing nothing.  Well, that could be going to watch an independent film at Houston’s River Oaks Theatre or Sundance downtown, or it could be just watching a comedy movie with my beautiful sister Gena on a lazy Sunday afternoon.  Often, it’s truly just spending time with family.  I call it, Family First.

 

Do you have any special talents?

Umm… I can make a pretty good dinosaur walk out of my double jointed fingers.  Oh you mean, real talents?  Uh, let me think.  The pressure the pressure [if you can guess what movie that quote is from, send your answer to Ericka@LittleProductsCo.com to win a free pack of Little Soya and a kiss from Crystal]. Where were we? Oh yeah, back to talents.  I’m a people person. I have the ability to connect with anyone, be it a bike courier, entry level mail room guy, heavy metal rocker, male, female, young, old, up to the Chairman and CEO of the largest Fortune 500 company in the world.

 

What is something interesting that your co-workers don’t know about you?

I saved a sea turtle from near death on my last trip to Tulum, Mexico.  He was trapped for hours about 100 yards from the ocean.  Me, a hotel security guard and a server at the restaurant each spent about an hour together, one on each side of this massive 200lb turtle, helping him, inch by inch, free himself from a hole.  Then we watched him slowly but surely waddle back into the ocean. Oh, and I was also a licensed Private Investigator in my other life for about 9 years.

 

What is the weirdest thing you’ve ever tried Little Soya on?

I tried Little Soya in my cereal once… on ice cream [hey that was good]… in my beer a time or two!

 

What is your favorite thing to put Little Soya on?

Okay, don’t laugh, pizza! Really it just changes the flavor of any pizza slice instantly.  I also love to put it on pasta, and probably my all-time favorite is to marinate any kind of beef for an hour or two before cooking. Lather those babies up and cook!  Then coat each side once during cooking, and add a dash or two when it’s done!

 

Thanks so much for your time, Gary! Don’t forget to connect with Gary on Facebook and on Twitter @GaryKnows!

 

Little Soya Partnering with Client Uchi at Spotlight Asia This Friday!

 

Spotlight Asia

Houston, listen up. If you don’t have plans this Friday evening April 4th, you need to get out to the 3rd annual Spotlight Asia: Cocktails and Cultural Fusions. And if you do already have plans, cancel them and come out to Spotlight Asia at the Asia Society Texas Center (1370 Southmore Boulevard, Houston, Texas 77004) because you’re going to kick yourself if you miss this event!

What is Spotlight Asia: Cocktails and Cultural Fusions?

It’s a remarkable evening dedicated to celebrating the best in Asian culture. Little Soya is proud to be sponsoring with our critically acclaimed and James Beard Award winning client, Uchi.  Come check out their pop-up restaurant at the event where diners will be dazzled with unexpected textures and flavors that truly push the boundaries of Japanese cuisine.

But that’s not the only attraction at Spotlight Asia: Cocktails and Cultural Fusions. Here are some of the other things you have to look forward to:

 

  • Bar Boheme will delight guests with signature appetizers.
  • Sushi will be provided by the Sushi King Glen Gondo and Sushic.
  • 13 celcius will offer a selection of curated sparkling wines.
  • Sparrow Bar + Cookshop will be serving up some delicious bites.

 

There will also be plenty of entertainment to keep the good times rolling all night long. DJ Kalkutta and DJ Baohaus will both be spinning on the turn tables, PaperCity Magazine will have a reading lounge available to let guests explore amazing works of literary art, and FlashBox | Houston will have a photo booth to capture all the great memories!

It’s going to be an awesome time, and we hope to see you there. Click here for complete event details.

 

Event Overview

What: 3rd Annual Spotlight Asia: Cocktails and Cultural Fusions

Where: Asia Society Texas Center, 1370 Southmore Blvd. Houston, TX, 77004

When: Friday, April 4, 2014 from 8:00 pm to Midnight

 

 

Hey Chefs, We Want To Give You A COMPLIMENTARY “Chef Grade” Sample Of Little Soya!

Niki wants YOU to try Little Soya!

Niki wants YOU to try Little Soya!

Are you a chef, restaurant, hotel, airline or anyone in the Food Service world? If so, listen up. We’re about to make you an offer you can’t refuse. And don’t worry, this isn’t a Don Corleone Godfather type of offer. It’s better. Ready to hear it?

We want to send you a FREE bottle of Little Soya. That’s right, we said it… FREE. F-R-E-E.

There’s no catch. As long as you’re a professional, hardworking chef or any of the above positions, we’ll gladly send you a bottle of our one-of-a-kind and well sought after, “Chef Grade” version of the world’s best tasting soy sauce that also happens to be:  gluten free, less sodium, non-GMO and no MSG added.

Look at all these samples just waiting to be sent out!

Look at all these samples just waiting to be sent out!

Why do we want to send you a COMPLIMENTARY bottle of Little Soya? It’s pretty simple, really. We know that once you try Little Soya, you’ll never be able to go back to the regular ol’ soy sauce you now use.  Many chefs and others have asked us…

Is there “Really a difference in Little Soya?”  Well, certainly we are quite biased, but let’s pretend for just a brief moment that we don’t own, work for, or pledge our allegiance to Little Soya – EVEN THEN, the answer is, ABSOLUTELY!  Little Soya is quickly becoming the most chef-requested and “Chef Approved” premium soy sauce around the world thanks to its uniquely rich umami flavor and its total lack of that overwhelmingly salty aftertaste you get with other soy sauces.

For example, Executive Chef Ryen Hachi [formerly of Hachi at Red Rock Resort] once said, “I’ve been a chef for over 16 years and Little Soya is the best tasting soy sauce I have ever tasted, and there are over 200 brands that I know.  I can say, it’s 10 times better than other soy sauces. We use it in all our finishing sauces and marinades.”

We have chefs using Little Soya in their marinades, as a salt substitute in their favorite recipes, in their delectable desserts, and even in specialty cocktails. The possibilities are endless. That’s why chefs around the world on their own began saying, “Little Soya, it’s NOT just a soy sauce, It’s… Your Everything Sauce!”

What tasty creations can you come up with using Little Soya? Let us send you a FREE sample “Chef Grade” version of Little Soya so you can experiment with the world’s best less-sodium, gluten-free soy sauce.

To get a FREE sample bottle mailed to you, simply do this:

  1. Send us an email with your name, address, company and position to our:  super-duper marketing team member Ericka Espinosa at Ericka@LittleProductsCo.com
  2. Also, if you have a moment tell us:  What you are looking for… our new 5 gallon size, our half gallon size containers or our single-use, fish-shaped packets. And feel free to add in any other questions or comments!

We can’t wait to hear from you!

You wouldn't want to disappoint this sweet face, would you? Get your Little Soya sample!

You wouldn’t want to disappoint this sweet face, would you? Get your Little Soya sample!