Crystal Lee Dishes on Little Soya’s Emerging Florida Market

 

Crystal Lee, Little Soya’s Regional SVP of Global Accounts – East, recently flew down to Florida to help spread the good word about the tastiest soy sauce in the universe and to check in on some of our amazing clients across the area. Upon her return, we caught up with Crystal for a brief discussion about her trip to the Sunshine State.

 

Tell us a little bit about your trip to Florida. Were you there on official Little Soya business?

I had the opportunity to visit both Orlando and Miami. I had meetings with several big potential clients as well as with several distributors while I was there. Florida is one of our new emerging markets, so this trip was very important to our business.
Miami’s dining scene has really exploded in recent years as celebrity chefs have come and made their mark. What was your experience with the local food scene while you were there?

Miami has always had a pretty decent food scene, but there does seem to be some great new options popping up and it’s a great time to get our product out there.
I understand you made a visit to Makoto Restaurant while you were there. What can you tell us about the relationship between the highly rated Japanese restaurant and Little Soya?

Crystal Lee w/ Chef Page Pressley

Crystal Lee w/ Chef Page Pressley

It was great to stop by Makoto and to see the restaurant and meet their remarkable team. They haven’t actually started using Little Soya just yet, but they are about to now that Chef Page Pressley knows he can get Little Soya.
You also visited our Featured Chef Joe Bonavita, Jr. at SooWoo. He’s a huge Little Soya fan and he seems to be using our soy sauce in some really interesting and innovative ways. What were your impressions during your visit?

SooWoo 1 SooWoo 2

I was very excited to see what all Chef Joe does with the menu, and I was lucky enough to have a private tasting of some amazing dishes. Chef Joe is a real talent, and we’re so humbled that he loves our product!
As we all know, Little Soya is quickly gaining popularity among chefs and food lovers alike across the country. What can you tell us about Little Soya’s growth in Florida and particularly in Miami, one of the nation’s hottest dining scenes?

It’s just beginning but it’s well on its way. We expect to continue to grow the Florida market, and we look forward to what’s to come.
What’s next for Crystal Lee? Any more trips in your near future?

Next stop is Taste of NFL in Scottsdale Arizona!

 

We’d like to thank Crystal for taking the time to answer a few questions, and remember, you can follow her on Twitter @crystalleester.

5 Ways You Can Give The Gift Of Little Soya This Christmas

Happy holidays! We hope you had a wonderful Thanksgiving, full of delicious food and plenty of time with family and friends.

With Thanksgiving behind us, it’s now officially the Christmas season, and if you’re like us, you’re still scrambling to buy gifts for all your loved ones. Relax. We’ve got some great gift ideas for you that will allow you to skip the mall madness while giving the tastiest gift in the universe.

This Christmas, you can give the gift of Little Soya in a number of fun, exciting ways! Here are some of our favorite Little Soya-themed Christmas presents.

 

1. Gift cards to restaurants using Little Soya

Gift card (with clipping paths)Chefs from coast-to-coast use Little Soya in their restaurants to delight the taste buds of their patrons. From New York to Las Vegas and everywhere in between, Little Soya has found its way into some of the country’s top kitchens. Give your friends and family gift cards to your favorite Little Soya restaurants! It’s the perfect Christmas gift.

Check out our Chef’s Corner to see some of the top chefs using Little Soya in their restaurants, and browse our News section for the latest restaurant announcements.

 

2. Recipe box from Plated.com

LS PlatedPlated.com is one of the coolest services we’ve ever seen. People who sign up for Plated.com get a box of fresh ingredients and chef-designed recipes delivered directly to their home each week. They’re making it easy and convenient to eat well at home.

We’re proud to announce that Plated.com is now a Little Soya client. That’s right, our delicious gluten-free soy sauce is a featured ingredient in some of their recipe boxes.

Plated offers gift subscriptions for those looking to give a unique holiday gift. They have a number of different gift options you can choose from to suit your budget. Click here to learn more.

 

3. Sushi making kit from Global Grub

LS Global GrubTalk about a unique gift that’s sure to make someone say, “Wow!” Global Grub offers a totally awesome DIY sushi rolls kit that comes with everything needed (minus the fillings) to make sushi at home.

The sushi kit includes: Sushi Rice, Little Soya Soy Sauce, Rice Vinegar, Nori, Sesame Seeds, Wasabi Powder, Rolling Mat, and Detailed Instructions. Makes 8 sushi rolls or 48 pieces total. Best part? It’s only $19.99! Click here to learn more.

 

4. Themed gift box from Sincerely.com

LS SincerelySincerely.com offers a great platform for sending family and friends unique gift sets. Their Sesame app offers over 75 themed gift boxes for just about any occasion. Each box comes carefully and creatively packed in a beautiful Sesame box that creates an over-the-top experience every time.

One of our favorite Sesame gift boxes is their Home-Rolled Sushi kit. It comes with sushi rice, pickled sushi ginger, wasabi paste, Little Soya soy sauce, and a beginner’s guide for making sushi. What a great Christmas present!

 

5. Little Soya fishies

Add a Little Soya packet to your little one's lunch box!

Want to give the ultimate, tastiest stocking stuffer this Christmas? Pick up one (or several) of our retail packs. Each box comes with 12 individual fish-shaped packets loaded with a single serving of the universe’s best gluten-free soy sauce. You can place a few little fishies in each loved one’s stocking, or give someone the whole pack! And did we mention that each retail pack comes with a totally awesome temporary tattoo? Bonus!

Little Soya is available in stores all across the country. Click here to find our retail packs in a store near you. Can’t find Little Soya in a nearby store? Don’t worry, you can buy it on Amazon, too!

Give the gift that’s sure to satisfy this Christmas. Give Little Soya!

Merry Christmas, all!

 

 

Team Little Soya Shares What We Are Thankful For

Thanksgiving is one of our favorite times of the year. Not just because we’re all serious foodies who love nothing more than slipping into a sweet tryptophan-induced food coma, but also because it’s a time for reflection…a time for perspective…a time to give thanks for all we’ve been blessed with in life.

In the spirit of the holiday, we asked some of our loyal staff to share what they’re most thankful for this year.

 Gary T. Murphy, Founder & CEO

mom blog“I am thankful for my wonderful and loving familia.  I am thankful for my awesome Little Soya team all around the country — and most importantly I’m thankful to be alive and enjoying this crazy thing we call LIFE!”

 

Bill Murphy, Chief Financial Officer & COOGary 1970Bills larger photo

“I’m thankful that we are all blessed by having a highly dedicated, skilled and experienced staff.   We work well together and share common goals.  I’m also thankful that we and our families are all in good health.”

 

Crystal Lee, Regional SVP of Global Accounts – East

Crystal 1 Crystal 2

“I am grateful that I get to wake up every day with my health and happiness. Every day is special, and I’m thankful that I live my life with that mantra. I am also extra thankful to work for a company with such great people behind it… And that I get to be a foodie while also enjoying my job! Oh… And of course for me sweet boyfriend Freddie!”

 

HP Dodge, Operations Manager – Global Accounts Team

HP 2 HP family2

“I am very thankful to have such wonderful family and friends that are always there no matter what. I’m also thankful for my awesome job that has enabled me to build my drift truck! Most of all I’m an thankful to be as fortunate in my life as I have been.”

 

Jason Terry, Regional SVP of Global Accounts – West

JASON TERRY - US FOODS 5.21.14 ALESHA AND ANTHONY

“I am thankful for my amazing son Anthony, my son on the way Greyson, my fiancée Alesha, and the amazing opportunity I have had to help grow a brand with Little Soya – these things in my life have made me a very happy man!!”

 

Dolores Duran, Office of the CEO – Global Accounts Team
Marketing MGR & Executive Assistant

“I’m thankful for Little Soya for giving me the opportunity to be part of the team and supporting me while I finish my Bachelor’s degree this year. It means a lot to work with amazing people!!!”­

 

Robert Wiedemann, National Senior VP of Global Accounts

Robert Pic

“I am thankful for an awesome wife, new loving family and wonderful new Grandson. I am thankful for the opportunity to be part of a great Little Soya team and finally, I am thankful for a wonderful life filled with joy and happiness.”

 

Now it’s your turn. What are you thankful for this holiday season?

 

 

Thanksgiving Recipe: Little Soya Honey Glazed Turkey

Honey Glazed Turkey

Don’t look now, but in just over a week, it’ll be Thanksgiving. This year has flown by! And if you’re like us, you’re probably starting to scramble planning a Thanksgiving meal for your loved ones. Don’t worry, we’ve got you covered. Today, we’re sharing a unique recipe that adds a special twist to the traditional Thanksgiving turkey. Introducing the Little Soya Honey Glazed Turkey!

The Little Soya Honey Glazed Turkey adds a bit of sweetness and depth of flavor to your bird, giving it a beautiful shine and vibrant color that makes mouths water at first sight. The good news is this recipe is fairly simple and doesn’t require much more planning than cooking a traditional Thanksgiving turkey, but a few little tweaks make a world of difference with flavor and presentation.

Enjoya!

 

Little Soya Honey Glazed Turkey Recipe

 

Ingredients

1 16-lb turkey

2 cups Little Soya gluten-free soy sauce

1 cup honey

¼ cup sesame oil

1 TBS salt

1 TBS ground pepper

1 tsp Chinese five spice

 

Directions

 

  • In a large mixing bowl, mix Little Soya soy sauce, honey, and sesame oil together. Once mixed, place the turkey in the bowl and let marinate breast side down for 1 hour. Turn the turkey and marinate breast side up for an additional 15-30 minutes.
  • Preheat oven to 350⁰
  • Combine salt, pepper, and five-spice in a small bowl to create your seasoning mix.
  • Remove turkey from marinade, saving excess marinade.
  • Place turkey in large roasting plan with the breast side facing up. Season liberally with seasoning mix. Turn the turkey to breast side facing down once finished seasoning.
  • Add 3 cups water to roasting pan; over turkey with foil loosely.
  • Roast turkey for a total of 4 hours, adding leftover marinade and 1 cup water once an hour.
  • Flip turkey to breast side up, use remaining marinade, cook uncovered for additional 30 minutes.
  • Ensure thigh has reached 165⁰ before pulling turkey out of oven.
  • Let rest for 30 minutes before carving.

 

Note: If you wish to add a gravy, check out some of these great Thanksgiving gravy recipes.

 

That’s all there is to it! You’ll have a Thanksgiving turkey that has everyone clamoring for seconds! Who would have thought it could be so easy?

From all of us here at Little Soya, Happy Thanksgiving!

3 Scary Good Ways to Use Little Soya This Halloween

It’s the spookiest time of the year, and in the spirit of the season, we’ve come up with a list of ways you can incorporate your favorite gluten-free soy sauce into your Halloween festivities. We’ve always said Little Soya is “Your Everything Sauce” and that means it goes great with all things Halloween, too.

Here are 3 of our favorite tricks and treats for a Little Soya-inspired Halloween!

 

1. Fill the trick-or-treaters’ bags with Little Soya goodies!

LS batman

Don’t be the boring neighbor who gives toothbrushes, pennies, pencils, or nasty candy to the kids. This Halloween, fill their goody bags with something that’s sure to catch their attention – Little Soya goodies! Our cute little fishies are a great addition to any trick-or-treat bag. Kids will love their fun, squeezable design, and parents can take the opportunity to help expand their trick-or-treaters tastes by cooking up a delicious Little Soya recipe.

Want to make your Little Soya goody bag even better? Include some of our temporary tattoos that come in our retail packs. Every kid loves temporary tattoos, and our colored stick-on tats are always a hit!

ls temp

2. Dress up in a Little Soya themed costume!

sushi roll costume Want to really turn heads this Halloween? Skip the generic store-bought Halloween costumes, and create your own one-of-a-kind Little Soya costume! Dress up as the Little Soya girl, a life-sized Little Soya fishy, or just cover yourself head-to-toe in our little fish packets. You could even dress up your little one in one of those adorable sushi roll costumes for an awesome parent-child themed costume!

 

3. Take your Halloween party to the next level with a Little Soya cocktail

 

The delicious Little Soya Cobbler! Please sauce responsibly!

The delicious Little Soya Cobbler! Please sauce responsibly!

Want to throw an unforgettable Halloween party? Skip the cheap booze, and whip up some tasty Little Soya cocktails. That’s right – Little Soya isn’t just used in food recipes, it’s also a featured ingredient in some delicious boozy concoctions. Check out the links below to some of our favorite Little Soya cocktail recipes:

The Little Soya Cobbler

5 More Awesome Little Soya Cocktails

 

When you add Little Soya to the mix, you’re sure to have a scary good time this Halloween!

 

 

 

Client Spotlight: Facebook New York (FBNY) Café Gives Little Soya a Big ‘Like’!

FBNY

It’s official: Little Soya is in a relationship with Facebook.

It’s our great pleasure to announce that Little Soya is officially the gluten-free soy sauce of choice in the brand new FBNY Café at Facebook New York headquarters. The excellent culinary team led by Chef Dean Spinks , Facebook’s Executive Chef responsible for providing meals for thousands of employees worldwide at all of the company’s cafes, at FBNY Café absolutely loves Little Soya, using it as a featured ingredient in a couple of delicious dishes.

Our very own Crystal Lee recently attended the grand opening happy hour at FBNY Café, and she had the opportunity to sample some of the tasty delights created using Little Soya gluten-free soy sauce.

First up were the pork buns marinated in Little Soya. This dish is a must for fans of Chinese BBQ pork and soft steamed Chinese buns, delicately balancing sweet and savory in every mouthwatering bite.

LS pork buns

For those craving something a little lighter, FBNY Café also features Chipotle Little Soya Ahi Tuna Tartare Tacos (try saying that 5 times fast!). This creation from Chef Spinks is an absolute delight in every way, and the Little Soya really helps bring all of the flavors together in an unforgettable way.

LS tuna tacos

FBNY Café is the latest dining spot to open at Facebook’s various offices across the globe. The dining scene has always been an important part of Facebook’s office culture, bringing employees together for fun, fellowship, and even some brainstorming while satisfying their taste buds and filling up their bellies. The company’s New York office has grown a lot over the last couple of years, and its all new FBNY Café is the latest step in giving the New York branch its own local flavor and identity. All of us here at Little Soya couldn’t be more honored to be a part of it!

 

Little Soya Featured in Good Housekeeping Magazine!

Little Soya Good Housekeeping

We are so honored that Good Housekeeping magazine featured Little Soya in their monthly Editors’ Picks section entitled “That’s Genius!”

The magazine said that our cute, convenient on-the-go gluten-free soy sauce packets are perfect to drop in your purse for a sushi night out, and we agree! The durable plastic container with a resealable cap won’t leak or burst in your purse, and it contains a single-serving of the most delicious gluten-free soy sauce in the universe! It’s the perfect way to say goodbye to the overly salty, nasty soy sauce so many restaurants have on their tables.

How It All Happened

It all started during the summer when Good Housekeeping magazine’s new Executive Editor Meaghan B Murphy (follow here on Twitter here) tweeted that she wished there was a good travel-sized gluten-free soy sauce available.

LS Tweet 1

Umami to the rescue! We opened Meaghan’s eyes to the amazingness of our little fishy containers, and sent her some samples of Little Soya, because tasting is believing.

Needless to say, it didn’t take long for her to become a Little Soya fan! We warned her, it’s addictive!

LS Tweet 2

Fast forward a few months, and Little Soya found its way onto the pages of Good Housekeeping magazine. We’ve been overwhelmed by the response from their readers, and we’ve even put up a special page on our website for those who discovered us through the magazine.

Thank You, Good Housekeeping!

We’re so grateful to Meaghan B Murphy and the entire team at Good Housekeeping magazine for showing Little Soya some love. From the bottom of our hearts, thanks!

We encourage you all to pick up a copy of the October 2014 issue of Good Housekeeping, and follow Good Housekeeping on Twitter.

 

The Perfect Little Soya Secret Sauce for Burger Lovers

Moon Tower Mean Wagon in Houston using Little Soya on a burger!

What takes a burger from simply great to out-of-this-world, unbelievably, can’t-get-enough-because-it’s-so-freakin’-good? Secret sauce. Think about it, most burger joints have their own secret sauce. One of the reasons In-N-Out Burger is so widely loved is because of its amazing secret sauce. Heck, even McDonald’s has its own creamy, tangy special sauce that people can’t seem to get enough of, even though it’s basically just thousand island.

But what about you, the backyard chef? You need your own secret sauce, too. You need something that will knock the socks off of your guests at your next BBQ, leaving them begging for more of that mouthwatering deliciousness. You need a secret sauce that won’t just change the way they think of burgers, but will change their entire worldview, turn their lives upside down, and cause them to question everything they thought they knew. Okay, maybe I’m getting a little carried away, but seriously, the Little Soya Secret Burger Sauce we’re about to show you will take your burgers to a whole new, revelatory level.

Little Soya Secret Burger Sauce Recipe

Making our delicious secret sauce is actually pretty easy. Here’s what you need.

 

Ingredients:

 

  • Ketchup
  • Spicy mustard
  • Mayonnaise
  • Crunchy dill pickles (refrigerated)
  • Little Soya gluten-free soy sauce

 

Directions:

 

  • Chop the dill pickles up to your desired thickness (we recommend about 1 cm chunks). Place in mixing bowl.
  • Add equal parts ketchup, spicy mustard, and mayonnaise to mixing bowl. Mix well.
  • Add a few splashes of Little Soya gluten-free sauce to the mix.
  • Spread generously on burgers.
  • Enjoy!

 

That’s all there is to it. Add this sauce to your burger, and you’ll take it from great to a whole new level! Just remember, it’s our little secret.

Announcing the “What’s in Your Lunch Box?” Contest!

Whats in your lunch box

It’s the start of a new school year! Time to show off your healthy, delicious, creative, lunch packing skills.  

 

Enter for a chance to win Little Soya VIP lunch box package valued at $120 and a feature on Little Soya Buzz! Just follow these simple steps:

 

Step 1: Snap a picture of ‘What’s in your Lunch Box?’

 

Step 2: Post on Little Soya Facebook, Instagram, Twitter, or all 3!

 

Step 3: Email link to entry to Basya@littleproductsco.com. Include your name, birthday, and zip code.

 

 

How to post on Facebook:

1.  Snap a picture of ‘What’s in your Lunch Box?’ post on Little Soya Facebook page, with list of contents

2. Hashtag #littlesoya #lunchbox

 

How to post on Instagram and Twitter:

1.  Snap a picture of ‘What’s in your Lunch Box? post on Little Soya Facebook page, with list of contents

2. Hashtag #littlesoya #lunchbox

3. At @littlesoya

 

 

Winning submission will be chosen based off of creativity*

 

Start Date: Wednesday September 17

End Date: Wednesday October 8th

 

 

5 Things You Didn’t Know About Little Soya

5-gallon LS

Whether you’ve just discovered the universe’s greatest gluten-free soy sauce or you’ve consumed so much Little Soya that it’s pumping through your veins giving you superpowers, we’re willing to bet there are some things you still don’t know about our premium soy sauce. So, listen up because class is in session. It’s time to reveal 5 facts about Little Soya that you probably didn’t know.

 

  1. There’s a “Chef Grade” version of Little Soya—When you think of Little Soya, you probably picture our cute, convenient, one-of-a-kind fish-shaped packets (more on those later) that line store shelves across the country, but did you know that we also offer a “Chef Grade” version of our soy sauce? Our “Chef Grade” soy sauce is a little lighter in color and flavor and also a touch saltier than what comes in our infamous fish-shaped packets. That’s because the “Chef Grade” version is designed to be used as a cooking ingredient rather than a condiment. Chefs, click here to find out how you can get a free sample of our gluten-free soy sauce.
  2. Little Soya won an award for its unique packaging—One of the things that sets Little Soya apart is our unique, single-use, fish-shaped packets. Not only are they just plain cool and cute, but they’re highly functional. Unlike traditional tear-open soy sauce condiment packets that make a mess, our fish-shaped packets are leak-proof, resealable, and easy to use. That’s why Little Soya was a 2012 sofi Awards Silver Finalist for Outstanding Innovation in Packaging Design or Function.
  3. It’s not just Asian restaurants that are using Little Soya—Soy sauce and Asian cuisine go hand in hand, but Little Soya isn’t just preferred by Asian-inspired chefs. Our gluten-free soy sauce is used in restaurants serving all types of cuisine. In fact, about half of the restaurants using Little Soya are a mix of American, BBQ, Mexican, Peruvian, Italian, and Indian restaurants.
  4. Little Soya has become a popular cocktail ingredient—It’s no secret that Little Soya can elevate just about any dish, but you might not know that our gluten-free, less-sodium soy sauce is also a featured ingredient in some of the tastiest cocktails you’ve ever had. From the Michelada created by the geniuses at Houston’s The Pastry War to The Little Soya Cobbler featuring byejoe (an ultra-premium baiju, China’s most popular traditional alcohol), these cocktails prove that Little Soya really is “So Good You Can Drink It!”
  5. Little Soya is the first gluten-free soy sauce in space—Little Soya isn’t just the best gluten-free soy sauce in the world; it’s the best gluten-free soy sauce in the universe! On July 29 2014 at 6:47 pm (CDT), Little Soya made history by becoming the first gluten-free soy sauce to be launched into space. Right now, the astronauts on the International Space Station could be enjoying our delicious gluten-free, less sodium soy sauce! How cool is that?

 

Be honest: Did you know any of these 5 facts about Little Soya?