Little Soya’s Quirky, Convenient Fish Packets Featured in The Atlantic!

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Today, The Atlantic ran a story titled “The Mysterious, Murky Story Behind Soy Sauce Packets.” As the headline implies, the story provides an in-depth look at the popularity of soy sauce as a condiment and analyzes exactly how the popular to-go packets have evolved over the years. Anyone that has seen Little Soya’s single-serve, NASA-approved, fish-shaped packets knows you can’t tell the story of soy sauce packets without talking about us.

We are incredibly honored that Tanya Basu, editorial fellow with The Atlantic, reached out to us and learned all about the unique Little Soya packaging and our out-of-this-world flavor.

“But has the American public gotten sick of soy sauce packets? Sometimes they squirt their contents in unintended directions, and they’re fairly wasteful, often dispensing too much sauce, or not enough. But in the more than 50 years that they’ve been around, little has been done to change their design,” Basu writes.

“Can soy-sauce packets be made better too? Gary Murphy thinks so. Murphy, the founder and CEO of Little Soya, is an unlikely soy-sauce pioneer with a loud laugh,” she continues.

Basu goes on to tell the story of how Little Soya came to be and discusses with Gary how Little Soya’s rich, savory flavor and gluten-free formula has made it a popular premium soy sauce in a time when more Americans are seeking out high-end condiments to “replicate the experience of eating at a restaurant.” However, the primary focus is Little Soya’s quirky, cute, convenient packaging that Basu deems “the first meaningful improvement on the classic disposable soy-sauce packet.”

“The fish is not just a cute brand differentiator but also a means of avoiding waste. Its top screws back on to save soy sauce for later,” she notes.

We encourage you to check out the full story for a whole lot more information about soy sauce packets and Little Soya. Much thanks to Tanya and The Atlantic for the excellent coverage!

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