We told you 2014 was going to be a huge year for Little Soya. From launching our all-new website to preparing to launch Little Soya to the International Space Station, things are really starting to take off around here (no pun intended)! But we’re not slowing down. Today, we’re proud to announce another historic venture that Little Soya is taking part in. Together with the Sushi Club of Houston and Kubo’s Sushi Bar & Grill, we are thrilled to announce that Little Soya is co-sponsoring free dinners at the world’s most legendary sushi chef Jiro Ono’s restaurant Sukiyabashi Jiro in Japan.
Jiro Ono, the 89-year-old sushi master, was the subject of the 2011 documentary Jiro Dreams of Sushi. Simply put, his sushi is the best in the world. Sushi lovers flock from all over the world to Ono’s restaurant Sukiyabashi Jiro in Japan to grab one of those 10 coveted seats and enjoy a meal of a lifetime.
The restaurant, hidden in the subway, offers diners only one item – the omakase course, which contains 20 pieces of sushi carefully prepared by hand and served one at a time. That means no appetizers, no rolls. Just fresh fish and rice with a little seasoning and perhaps some soy sauce or a nikiri. The meal runs between $300 and $400 per person, a price diners are glad to fork over for the chance to be one of Ono’s customers. Simply put, it’s the Holy Grail of the sushi world, and precious few of us will ever get to enjoy it.
That’s why when Carl Rosa, President of the Sushi Club of Houston and tour guide to Japan, approached Little Soya with the idea of sponsoring a free dinner at Sukiyabashi Jiro for tourists attending Rosa’s 2014 guided trips to Japan, we jumped at the opportunity.
Our founder & CEO, Gary T. Murphy, said, “I must say, immediately upon hearing that we were to be included by Carl on this once in a lifetime opportunity, I was thrilled and felt very fortunate. Like Jiro, I have dedicated my life to my business and passion — making the best gluten free soy sauce on this planet. So, we truly feel it is a true honor and privilege to be associated with the iconic sushi master, Jiro Ono. Thank you again Carl Rosa and to the Sushi Club of Houston!”
Kubo’s Sushi Bar & Grill will also be sponsoring these meals with us, and we are so excited to have them as a partner on this historic venture. Providing diners with the chance to have a once-in-a-lifetime experience is something we will cherish forever.