Soy Sauce Just Got Adorable? We Think So!

August Issue of Bon Appétit on newstands now.

Soy Sauce Just Got Adorable? We Think So!

At least Bon Appétit agrees with us!  You can look for Little Soya on their blog and in their August issue on newsstands now.

Restaurant and Drinks editor Andrew Knowlton is a Little Soya fanatic and featured us in this month’s Foodist’s Notebook.  Knowlton noted that more and more people are starting to carry around their own flavor enhancers, whether hot sauce, chile flakes or now soy sauce.

“You can add soy sauce to that list thanks to Little Soya, which smartly packages its gluten-free product in fish-shaped single-use containers,” Knowlton wrote.  “I now travel with a few in my bag. We’ll see how the waiters react.”

Bon Appétit is one of the premier gourmet food publications in the world.  We’re so grateful and excited to be associated with such a renowned magazine.

Virgin America Flies Gluten Free with Little Soya!


Virgin America began serving Little Soya on all first-class flights on July 1.

Now boarding Virgin America airlines … Little Soya gluten-free, premium soy sauce.

We at Little Soya are happy to announce that we  have added the mighty commercial airline to our client roster.  Virgin America, ranked No. 1 among domestic airlines in Travel + Leisure World’s Best Awards, began serving our gluten-free, low-sodium and non-GMO soy sauce on all of the carrier’s first-class flights in the United States starting July 1.

“We’re extremely excited to have landed such a marquee account,” Little Soya founder and CEO Gary T. Murphy said.  “This is my life’s work, so I’m very proud to be able to say that Little Soya is now the exclusive gluten-free soy sauce of such a prestigious airline.”

Crystal Lee, Vice President of Global Accounts, agreed adding that it only makes sense for one of the nation’s premier airlines to seek out super premium products to serve their passengers.

“It was so amazing to see how supportive Virgin America was of our product,” Lee said.  “They were searching for a healthier and better tasting soy sauce, so they chose Little Soya.”

Little Soya is the Hottest Accessory in Vegas This Summer!

A couple Little Soya fans enjoying some sushi poolside in Las Vegas.

Las Vegas is blazing hot about this time of year… but have no fear, Little Soya is there front and center to cool things down.

You can can’t go far in Las Vegas without being served our premium, gluten free soy sauce at many of the hottest luxury pools in Las Vegas.  Last summer, TAO Beach at the Venetian and the ultra high-end nite club Marquee Las Vegas and the Cosmopolitan Las Vegas began using Little Soya poolside for guests ordering sushi and other Asian foods. This summer, the beautiful pool at the Red Rock Casino in Summerlin [along with their super nice sushi restaurant Hachi] started serving Little Soya.  Most recently, the pools at the Green Valley Ranch and at the MGM Grand jumped on board and began serving Little Soya to their guests.

Little Soya is the hottest accessory in Las Vegas this summer.

You may not know it, but we actually got our start in Las Vegas over 4 years ago. Our first client was the world famous Caesars Palace Hotel & Casino. Today we are still carried by all the properties below!

Why are they choosing Little Soya? Simple, Las Vegas high-end hotel guests are spending good money while  vacationing in the world’s top entertainment city and equally want the best tasting and highest quality soy sauce along with their poker, blackjack, slot machines, Patron, Gray Goose and more… thus Little Soya is served!

In Vegas, we are carried by:

1.      MGM Grand

2.      Grand Wok at MGM Grand

3.    Pearl at MGM Grand

4.      Shibuya at MGM Grand

5.      Rice & Co at the Luxor

6.      Hachi restaurant at Red Rock Casino [in Summerlin]

7.      Pool at MGM Grand

8.      Pool at the Cosmopolitan Hotel & Casino

9.      TAO Beach at Venetian

10.  Marquee Nite Club at the Cosmopolitan

11.  Pool at Green Valley Ranch Resort

Little Soya Goes to Washington!

Little Soya will be in Washington DC to attend the Summer Fancy Food Show June 17-19.

Little Soya is heading to our nation’s capitol this weekend to convert new delegates for our brand new Green (Cap) Party!

Little Soya is attending one of the premier specialty food and beverage trade shows, the Summer Fancy Food Show in Washington DC on June 17-19.

Held by the National Association for the Specialty Food Trade, the Summer Fancy Food Show is one of the largest food shows of 2012 and is a major launching pad for specialty and gourmet food makers.

After being awarded a Silver sofi Award for innovation in packaging design or function, Little Soya also will be up for the gold at the NASFT sofi Awards ceremony Monday night.

Each year thousands of attendees discover 180,000 products featuring the world’s finest foods and beverages sampled by more than 2,400 exhibitors from 80 countries.

We’ll be making our second appearance at the Fancy Food Show and are extremely excited to further introduce our premium, gluten-free and less-sodium soy sauce to the masses in attendance. 

Come check us out!  We’ll be there in booth  #4421!

Stay tuned for further information from the show!

Little Soya in Houston Business Journal

Little Soya Founder & CEO Gary Murphy in the Houston Business Journal.

Did you guys see Little Soya in Friday’s Houston Business Journal?  She’s becoming an outright media darling!

In case you did miss it, Little Soya was featured in the weekly publication after we landed our largest ever order to one of the biggest sushi distributors in Scandinavia. Norway’s Harlem Foods placed an initial order for 1.6 million units of Little Soya as part of a larger order of 6 million units to be delivered throughout the next year.

This is a huge step in growth for Little Soya, and we’re so excited to be able to share it with all of you.  We never could have done it without all your support!

You can read the article in its entirety by clicking here.

Little Soya is a Big Fish at UNFI West Tabletop Show

Our booth at the UNFI West Tabletop Show.

See ya later Portland, Little Soya is Houston bound!

For the past couple days Little Soya has taken over the Rose City while attending the 2012 UNFI West Tabletop Show.  While there, we got to meet with many grocery retailers ranging from smaller independent stores to massive chains.  This was a great opportunity for us to spread the word about Little Soya out West.

The view from the Little Soya booth.

And we were quite successful at it!  We had more than a few nibbles from retailers as interest levels were pretty high.  We hope to be able to bring you some big news soon as we continue to work to finalize some deals.

Until then, we need to pack.  But, we probably should have brought an extra suitcase for all the free food we are taking home!

Little Soya Is Heading West!

Little Soya is attending the 2012 UNFI West Tabletop Show in Portland, Ore.

Little Soya is making the long trek to Portland, Ore.  this week to attend the 2012 UNFI West Tabletop Show.  And we couldn’t be more excited about it!

Hosted by our distributor UNFI, the Tabletop West Show will put Little Soya directly in front of grocery retailers ranging from small mom and pop stores to massive national chains.  This gives us a great opportunity to really help spread the word about our delicious, healthy soy sauce and expand our reach as we continue to grow and grow and grow.

But we’re also extremely excited to meet with other vendors and sample from the thousands of other products on display.  Who says you can’t work hard and have a great time!

Here’s Yet Another Glowing Little Soya Review!

Here’s the care package we sent to Tommi at Eating Delish. She loves her Little Soya!


We love to meet our fans!  Especially when we win them over on their first taste of Little Soya!

Check out this review by Tommi on Eating Delish.  She’s been a huge supporter of Little Soya ever since discovering us back in November.

Check out what Tommi had to say about our favorite soy sauce.

“I mean, does it get any cuter than these little fish shaped packets!? What is inside is even better. With 45% less sodium than the leading brand, the soy sauce flavor really shines through — rather than the overwhelming saltiness you get with the other guys.”

Read the whole review here:

Thanks for all the love, Tommi!

Little Soya Named 2012 sofi Award Finalist!

Little Soya was named a Silver Finalist for the 2012 sofi Awards!

Big news!  Little Soya was recently named a Silver Finalist for the 2012 sofi Awards and we couldn’t be prouder

Little Soya was selected as one of three finalists in the Outstanding Innovation in Packing Design or Function by a national panel of specialty food experts.

The Oscars of the specialty food indsutry, the sofi Awards are the most coveted honor for gourmet food products.  “sofi” stands for Specialty Outstanding Food Innovation.

“I was surprised and yet delighted to hear we had won a Silver sofi award,” said Gary Murphy, President and CEO of Little Products Co., LLC.  “We are taking off and growing our business is a wonderful thing, but awards like this for my team and I make it all worth it. We feel honored and privileged to receive such a prestigious award.”

Overall, judges handpicked 110 Silver Finalists from 1,935 entries across 30 Awards categories. Gold winners will be announced by noted chef José Andrés at a red-carpet ceremony June 18 at the Summer Fancy Food Show in Washington, D.C.

Click here for more information about the sofi Awards.

For more information on the NASFT and its Fancy Food Shows, go to Learn more about the 2012 sofi Awards at

“This year’s contest was the most competitive yet,” says NASFT President Ann Daw. “The foods and beverages that made it to the finals are proof that the spirit of innovation and creativity is thriving in the specialty food industry.”

Yet Another Little Soya Convert!

It's impossible to not fall in love with Little Soya once you try it!

We like to think our soy sauce is the best around, but it really means a lot to hear it from you!  Check out this awesome review for Little Soya written by one of our newest fans!

Cathy over at Strawberries Are Gluten Free is just the latest to attempt the Little Soya taste-test challenge.  Here’s what she had to say!

“Watch out world.  I hereby declare that this company is going to take the world by storm in the summer of 2012.”

We really hope you’re right, Cathy.  And with fans like you, we just might!